Promotion Essays - Marketing, Communication Design, Merchandising

Promotion Our communication objectives are to get a geographic coverage. We want people to know that our retail store is near them. People tend to shop at places near their home and work. We will be determining our communication budget based on how many people have entered the store and purchased something. If out initial budget is 5000$ and sales have increased to 6000-7000$ than will increase our budget and expand our frequency. Once sales have stayed the same then we will adjust the budget to what our highest peak of sales were with minimal budget. The effectiveness will be based on sales and how many people have actually visited the stores since our launch of our marketing campaign. The message will be along the lines of getting people to know what the retail store is and where they can find it on a short 30 second ad. We will be sending out these messages through the radio since we can be sure that the people listening are people who live around the area. Radio is cheap and gets us a frequency and reach. The timing of this message will take place from Monday to Friday, twice a day. One at 7am and another at 5pm, which is when the traffic on the radio is high in order to get more reach. Our sales promotion will consist of having a weekly promotion on different cars. For example, one week will have a sale on all Dodge cars and another week will have all Ford cars on sale. This will have people looking forward towards the next week's sale. This will encourage traffic flow in the store to have people constantly coming to visit the retail store for collectors.